Promo video for Bloom app - a city guide to blooming spots across your city.
We wanted to capture the softness and calm of spring, so the motion focuses on wind-like flows and the gentle sway of flowers. The design leans on a spring-inspired palette, softened textures, and subtle blur effects - all to evoke a sense of freshness and open air.
Art direction: Jenya Gashimova
Flower design: Lera Bastrikova
Background design: Ksenia Kolomatskaya
Design: Nastya Ivanova
Animation: Lera Bastrikova, Nastya Ivanova, Sasha Eremenko, Jenya Gashimova
Sound design: Jenya Gashimova
